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Studio You x Nike

Right now, girls’ enjoyment of PE drops by 30% from age 8 to 15. It’s time this changed.

A group picture of all 10 Nike and Disability Sports Coach trainers together, smiling with their arms round each other

Closing the gender activity gap takes teamwork

That's why, this year, Studio You is partnering with Nike.

Together, we want to challenge the negative narratives some experience around PE and to help more girls aged 11-16 feel good about getting active.

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By girls, for girls

Co-created with the girls it's made for.

From what activities they want to learn, to moods they want to feel, to the look and feel of the content and more: we’ve listened, learned and co-created with girls to create new video lessons that will get them moving and feeling good, no matter their mood.

An image of breathwork trainer Rebekah. A woman with black curly hair tied back, wearing a pale green zip up top
An image of fitness trainer Joelle. A man with short blue hair, wearing a cream hoodie
An image of dance trainer, Trina. A woman with dark brown hair braided, wearing a cream long sleeved top
An image of Disability Sports Coach trainer, Caitlin. A woman with dark brown hair in a pony tail, wearing a pink short sleeved tshirt

Explore the new content

Dance warm up with Trina

Get a taste for dance lessons, with Nike Trainer Trina.

Expanded disciplines

87% of girls who had a mostly negative experience with PE said they wished they had more say in what activities they did in PE, while 87% said they didn’t like the options in their usual PE lessons.

This partnership introduces new disciplines, like breathwork, meditation, mental fitness and strength, along with a fresh take on dance, fitness and yoga to complement existing lessons, all led by Nike Trainers.

An image of mental fitness trainer, Maya. A woman with long dark brown hair, wearing a black high neck top
A group picture of all 10 Nike and Disability Sports Coach trainers together, smiling with their arms round each other

Interested in finding out more?

If you're not a teacher but keen to know more about our Nike partnership, drop us a line.

Contact us at StudioYouPE@hopscotchconsulting.co.uk and we’ll be in touch.

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